Measuring your visibility across LLMs: the new discipline of GEO
Your buyers ask ChatGPT, Claude, Gemini and Perplexity before they purchase. How to measure your presence in their answers — and what to do to show up again.
Why SEO is no longer enough
For two decades, SEO ruled online attention: ranking a page on Google was enough to capture traffic. That era is closing. Across recent studies, more than a third of purchase-intent queries now begin in a conversational assistant — ChatGPT, Claude, Gemini or Perplexity — rather than in a classic search engine.
Three or four brands survive
Yet these models do not return a list of ten blue links. They produce a single, synthesized answer in which three or four brands survive. If yours is not among them, you simply do not exist in the buying decision. SEO tools, designed to measure rankings, are blind to this new reality.
What Plavra measures
Plavra was built to close that gap. Every week, we prompt the major models with the actual purchase questions your customers ask, in French and in English, and we measure your mention rate against your competitors. The report identifies the content to produce next, the domains to target for a citation, and the angles where your competitors are speaking in your place.
The right place to start
GEO — Generative Engine Optimization — quickly becomes the priority of every brand that depends on the web to sell. The right place to start: measure today, then iterate every week until your brand is part of the default answer.