Get your brand cited in ChatGPT, Claude, Gemini and Perplexity.

Your buyers have stopped Googling “best CRM for SaaS”. They ask their question straight to ChatGPT, Claude, Gemini or Perplexity. The buying journey now breaks at a step your SEO dashboards do not measure.

AEO — Answer Engine Optimization — is the practice of getting your brand cited inside AI assistant answers rather than ranking it in a list of blue links. It is the natural extension of SEO, adapted to a world where the buyer interrogates a model instead of a search engine.

The discipline is also called GEO — Generative Engine Optimization. Both names point at the same shift: the answer becomes the new position zero, and your brand is either on it or it isn’t. Marketers and brand managers who treat this as an extension of their SEO work see results in a few weeks. Those who wait for a competitor to already be cited spend months catching up.

Plavra was built for this new ground. We query the four models that weigh in buying decisions — ChatGPT, Claude, Gemini and Perplexity — with the questions your customers actually type, in their language. We measure how often your brand is cited, its position inside the answer, the tone attributed to it, your share of voice against competitors, and the sources the models lean on. Every raw answer is archived; the figure we display is an aggregate over several weeks, not a one-shot snapshot that would mean nothing. Each report closes with the content to produce, the domains to win a citation from, and the keywords to seed in your next round of publishing — so you reappear inside the next batch of answers. Run a scan before writing a single page: in under a minute you know if your brand is being recommended today, and where to start.